If you browse through the art categories at Ebay, you will see that thousands of artists are using the auction site to sell their art. Most of the auction listings end without the art even being sold. But, there are a minority of artists who are making a lot of money through this venue.
What does it take to sell art on Ebay?
What type of art sells best there?
This is part 2 of our Ebay series. In these articles I am exploring how artists can best make use of E bay. I am pretending you do not know anything about auctioning art. In future articles I will guide you through the steps of posting a listing, selling artworks, shipping art, and all the technical stuff that you need to know. Artists who choose to use Ebay to auction their art should research what sells and what does not. It is easy to do this by scanning the auctions that have ended. This will also show you how to list successfully.
To be notified when the next post arrives in this series, please subscribe!
In this article I will answer some of the most popular questions asked by artists about E bay:
Why sell art on Ebay?
How do artists become familiar with auctioning art?
What type of art sells best at E bay?
Who buys art at E bay?
How to price art at E bay?
Why Sell Art on E bay?
Ebay is one of the most popular sites on the web, with over 233 million users. That’s a staggering number! The sky is the limit to what can be sold on Ebay. There are buyers who search for artwork on E bay all the time. E bay is so easy to use and affordable. There are no qualifications or contracts to sign. It’s possible to post a minimal listing for free and only pay if the item sells. If you have an artist website, you can include it on your about page. This may result in a lot of traffic for your website that you would not have achieved otherwise.
How do Artists Become Familiar With Auctioning Art
The best way to become familiar with the whole Ebay experience is to begin by selling items in your house you do not need. In this way, you will build your sellers reputation. This is Ebay’s rating method for displaying how trusted you are. The higher that number, the more likely people will buy from you.
In the meantime, research about selling art on Ebay. When you have learned all there is to know, then it is time to post your first art listing.
What type of art sells best on E bay?
There are those who have done studies on this. You can learn yourself of what sells and what does not by exploring the art listings. Search for auctions that have ended with successful transactions. It is important to realize that some art categories receive very little activity and may not sell easily.
People often buy paintings because they like the style, theme, or they are searching for something specific for their home. Of course, there are those who invest in art, but Ebay is generally not the place for that (unless the artist is a rising star).
Who Should Sell Art on Ebay?
If you plan on making art your career, then you should avoid Ebay. Focus your efforts on gaining gallery representation. E bay is generally for those artists who want to avoid the gallery system. Successful sales there requires pricing that can possibly undermine your gallery art career.
Who Buys Art on Ebay?
The whole function of an auction site is for people to bid on an item, and try to get it as cheaply as possible. The vast majority of Ebay users are bargain hunters. They scan listings searching for certain items at the lowest price. Usually, the same items can be found with a range of different prices from different sellers. But, since art is original, this does not pose a problem for artists.
How to Price Art on Ebay
Some artists make the mistake of trying to sell their best paintings. If you are a renowned artist, you may have success. But, if you are pricing art according to gallery prices you may be bound for failure. Most Ebay users are searching for a bargain, so they normally do not buy an expensive artwork from an unknown artist.
To successfully set your prices, determine the cost of materials. Add in a certain amount for time spent creating. Begin by listing only those pieces you are willing to sell cheaply. I should add that you should not sacrifice the quality or integrity of your art to sell it cheaply. Always make sure you sell “finished” artworks.
Do not list everything you have, especially the expensive pieces. Most people searching are looking for deals. Start off by only posting artworks that are cheap. If you are not selling any artwork, consider E bay as a way for you to get your art out there in the buying public. In any business start-up, you have to start small and get name recognition.
The best way to achieve that recognition is to get your art in as many homes as possible. This does not mean you have to give your art away, or sell it at low profit. This will devalue your art. But, consider creating small artworks that take a minimal amount of time specifically for Ebay. These paintings should be easy to ship, and have low shipping costs. This will ensure you at least receive some profit from your Ebay art business while building your name recognition there. The advantage of this is that others can see that your artwork is selling. There will be a perceived demand. When you are selling steadily, consider introducing higher priced paintings to the mix.
Subscribe here to be notified by email when the next post arrives for this E bay series.
Have you sold art or tried selling art on Ebay? What are your experiences? Please enter your comments below.