The artist newsletter is the place where people can get to know about you as an artist. Newsletters have a specific audience of art collectors and art fans. When writing for these people, think about the same types of things you would say if presenting your art to them in person.
The newsletter offers more flexibility than explaining your art verbally. You have the benefit of time to come up with ideas of what to write about. Your audience will become very familiar with you. Onlookers may turn into buyers, and occasional buyers may turn into regular art collectors.
If you already write for an art blog, there should be no problem coming up with ideas. If you don’t, don’t worry – what to write about is inside of you. It is what you already know the most about – your art.
Previously, we spoke about creating a newsletter with MailChimp. Please visit these pages to view previous articles in the newsletter series:
Why Artists Should Create a Newsletter
How to Build an Email List with MailChimp
Ideas of what to write about for an artist newsletter
Your artThis is what your list will want to hear about most, so let them know all about your art. Why do you create art? What art supplies do you use? Explain the meaning behind certain artworks. Don’t use big knowledgeable vocabulary so that they will need a dictionary on hand to figure out what words mean. Imagine you are talking to a single person who has visited your studio about your art. Speak to your newsletter like you are talking to that person and keep it at a very personal level. The goal is to get people to know you enough personally to buy your art, so speak to them like they are your best friend.
What inspires you to create?Write about famous artists who inspire you. If your art is inspired by concepts such as social issues or nature, let your newsletter subscribers know why. Those who can identify with those concepts are more likely to buy the art. Also let them know about the inspirations behind specific pieces.
Charities you supportSpeak about charities, and if you have a certain personal connection to a charity, write about this in your newsletter.
Readers who see that you are a contributor to society are more likely to buy your art, especially knowing that a percentage of their purchase will go to help support a worthy cause.
Support other artistsIf you find an upcoming artist you are excited about, let your newsletter subscribers know about it. Show yourself as a supporter of the art community by giving a deserving endorsement of exciting new artists. Your subscribers will come to see you as a supporter and a leader, someone they would want to support themselves.
Art ShowsEvery newsletter sent out should have a listing of any upcoming art shows and exhibitions, including group and solo shows. Let them know all the details about upcoming events. Invite all your newsletter subscribers to any new art show opening. Following the exhibition, let them know successes with turn-out and art sales.
Why did you become an artist?Many people like asking this question to artists. Tell the stories of first childhood experiences with art. Let them see that art is an integral part of your life. Those who buy your art will know they are purchasing art from a serious artist with a long background in art.
Talk about your studio spaceFans and collectors like hearing about the place where art is created. It doesn’t matter if it is a small cramped room or a large open space, let them know about it, and how your studio space affects the creation process.
Artistic SuccessesGetting signed by a gallery and building your first art website are two good examples of successes that can be shared with your newsletter. Share any advances you make in your art career with your subscribers. They will see that you are going somewhere as an artist. There are certainly those who buy art as investments. They may buy from you now if they think the art will increase in value with the advancing of your art career.
Past ArtworksMany of your new newsletter readers and new art fans may have not seen your past artworks, or attended your past exhibitions. Let them know what art themes you have worked on in the past, and how your art has advanced. Include images with descriptions of artworks. If there are prints still available, let them know about it.
Your LifeGive your newsletter subscribers incites into your life. Speak about your family, job, recreational activities, interesting books you are reading, etc. You don’t have to go into details, but a paragraph here and there about your life outside of art will help newsletter subscribers see you as a real, live person.
These are just a few ideas of what to write in an artist newsletter. Sign up for newsletters of some successful artists to learn firsthand how to write for one.
Do you have your own art newsletter? Would you like to share what you write about and your experiences with us?
Love the article. Thank you. One typo: "insights" instead of "incites" in number 10. These are two completely different words.ReplyDelete
Thanks for pointing that out! :)
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