There is much more involved to proper promotion of artworks on the internet than just posting a few pieces on a portfolio site and hoping that someone will buy them. Artists are in competition with hundreds of thousands of others who are hoping that someone will see their artworks and want to buy them. Do not let the competition intimidate you though. I think it is relatively easy for any artist to begin marketing and selling artworks online – by establishing a professional image and using certain strategies shared at this site.
In the interest of making it easy for you to read some of Artpromotivate’s best articles on this subject, I have compiled a list. Consider this a starting point. Many other helpful and informative articles may be reached via the CONTENTS page under the headings Art Promotion Online and Selling Art, or by using the search box at the top.
- This article gives 50 bite sized tips to help with selling artworks on the internet. These are easy to understand. There are even articles referenced where artists may learn how to apply some of the strategies. Here are some of the included advice:
→ Be consistent in your art marketing efforts.
→ Build a professional artist website.
→ Learn to explain your art to others.
→ Find out your target audience.
→ Brand yourself on the web.
→ Photograph artworks professionally.
- It may be quite useful to know the kind of art that is selling more nowadays. While I don’t encourage over-commercializing art (there is already too much of this going on), I think it is important for artists to examine what is actually popular, and how this can match up with what they are creating.
One of my professors in art school once suggested to us that we have two lines of work – one was considered fine art and the other was created specifically to sell. This is the same as saying fine artists should not care about what people want to buy. Of course, I strongly disagree with this thinking. This statement assumes artists should create art without even thinking about selling it, and that art creation and art selling should be separate.
I believe artists can find a balance between the two. This article gives some strategies for making art that sells, while maintaining your integrity as an artist.
These are some points covered:
→ Be patient and consistent in the promotion of art.
→ Find out what kind of art people share and talk about, and how you can incorporate this into your own.
→ Accept the fact that you may have to change.
→ What subjects and themes sell more?
→ Find a specific market for your genre of art.
→ Examine what people like in your area.
→ Personalize your artworks.
- This is a huge list of places online where artists may signup for free, and post artworks. These sites often involve creating a profile and bio. There is also often a place to include a link to your main portfolio site, and social network profiles.
As I explain in the article, the best way to use these websites is to have all of them link back to a main artist website. It’s impossible to spend time at all of them, but you can set the email preferences to accept emails to your main inbox.
In this way, if someone contacts you interested in a certain piece, you can know right away, without having to log into each and every site.
- This is a summary post as well. It covers many of the subjects I have talked about many times, all organized into an easy to follow list. These are the 10 things needed for selling art online:
→ Finding an audience.
→ Creating a plan.
→ Build your website.
→ Take good quality photographs of artworks, or hire a professional photographer.
→ Prepare your images for the web.
→ Create an email list and artist newsletter.
→ Join social networks, and gather a following – direct people to your website and a place where they may signup for your newsletter.
→ Join artist communities, art forums, comment on art blogs, portfolio sites, etc. These are also things which can help direct people to your website and newsletter signup.
→ Create an art blog, which my be linked to your main portfolio site. Post there as often as time allows.
→ Get accustomed to writing and talking about your art, from posting at your art blog, creating newsletters, and networking online.
Never underestimate the importance and value of having a plan. A plan will help to coordinate your efforts and find out where you should be spending time – and what is a waste of time.
Decide what you want to accomplish and write down how you will achieve it. Break larger goals down into easily obtainable smaller ones.
This post will help you with this – How to Set Goals.