I have been working hard for the past two days on the redesign of Artpromotivate. This is something I have been considering for a long time. I thought the bright red of the past design was way too distracting from the content. So I have decided to choose a blue color scheme.
The color scheme does have a psychological effect on visitors to websites, just as we all know it has an emotional effect in painting. This may be something to think about for the design of your websites and art blogs. Blue actually has the opposite effect of red.
Psychological Effect of the Colors RED and BLUE
BLUE symbolizes calmness and tranquility. As you know, there’s nothing more soothing than relaxing under a clear blue sky. Blue has also been used to symbolize stability, peace, loyalty, security, trust, sincerity, confidence, wisdom, truth, and intelligence. Blue is also considered beneficial for health – both mental and physical. It is soothing and slows down human metabolism.
The benefits of using the color BLUE for an artist’s website are many. Visitors will be more inclined to to stay longer and explore. Since it implies trust and loyalty, people generally will be more likely to follow, and return to the website again.
RED has the opposite psychological effect. Red symbolizes danger, power, energy, speed, strength, etc. and is an intense color emotionally. Red is known to increase metabolism, blood pressure and respiration. For these reasons and more, I have decided to change the color scheme - which was pre-existing in the template I chose at the start of this website. I know I should have changed this long ago.
As for websites, red is used to alert visitors, and make certain parts highly visible. It encourages clickthrough of links, and is best used sparingly to provoke quick decisions. It is recommended for Buy Now and Click Here buttons. As I said, I think that the red of our past Artpromotivate design was too distracting – and made the site look too “busy”. The articles and artist spotlights is what this website is all about, so the color scheme was in dire need of changing.
Recent Site Changes and Design Improvements
Besides changing the color scheme, I also added a whole new layout to the top of the website, along with a redesigned Artpromotivate banner. The top bar features the main pages for this site: Contents, Tour, Faq, About, Contact. At the right of this bar is our social profiles at Facebook and Twitter, along with the subscribe by RSS button.
The menu below the Artpromotivate banner has links for the artist spotlight, resources, follow us, Showcase and free link. I am planning on optimizing this menu further to include main site categories, such as artist websites, art promotion, selling art, inspiration, etc.
Besides this, I changed the primary font from Veranda to Arial, and increased the font size. The headers for the sidebar widgets were changed from a bright red, to a light blue. I made a few other tweaks here and there which you will plainly see if you have been reading this site for awhile.
I will be also further tweaking this site to perfection in the next weeks and months. It is my goal to make this site as user friendly as possible. I also want the information here easily retrieved and read by anyone.
I certainly value your feedback!
If you have anything to recommend, please let me know.